Thursday, October 2, 2014

Got A Website? Make Sure Users Can Find It

By Wrisley George


When it comes to your company's website, few things have as much influence on your site traffic than its presence (or lack thereof) on the first results pages of the top search engines. This handpicked selection of search engine optimization tips and tricks will help you to get your name near the top of the list.

If you want your web pages to be found by searchers, it's important to make sure your HTML pages have keywords in the the name. If, for example, you are running an art school and you offer classes for kids, think about what terms parents will use when signing up their kids. Use words like "kids-art-classes.html" rather than something like "childrens-art-instruction.html" to make your page more visible to people who are actually doing the searching.

Since SEO is well over a decade old, a lot of the process has been automated around the web. You can check out a service like Google Webmaster Tools, which can easily handle much of the SEO work for your website or blog. Google wants you to be successful, because your earnings are their earnings. Therefore, you can trust their tools to do a good job for you.

Take care when using your social media presence to boost your main site's PageRank. The data you provide on your social media pages (e.g. Facebook and Twitter bios) should dovetail with the main keywords of your website. This establishes a relationship between the two that can help improve the positioning of both your social media presence and your main site.

Businesses are becoming more and more aware of the value of search engine optimization and the value of maximizing traffic to their web site. One tip that may be helpful to you is to ensure that your website is one of the top sites in the specific area. The content should be unique and provide value, thus driving more traffic to your site. By doing this, your business will continue to grow and prosper as more and more consumers seek out your website.

To optimize your page's search results, bold your keywords at least twice, throughout your web page. Try to keep them as close to the top of the page as possible, but keep your text natural and non-awkward. It is important to include your keywords in the body of your website properly, so that search engines will be able to detect them. The more well-placed your keywords are, the more likely that your page will appear higher in the search results.

Building backlinks is a good SEO technique, but avoid linking to bad neighborhoods. The number of backlinks your site has usually positively effects your site's search engine results page rank, however any backlinks from bad neighborhoods can make your site guilty by association causing search engines to penalize your website. It is best to avoid adult sites, gambling sites and free-for-all link farms when building backlinks.

Make your font size 10pt or higher. In the past, webmasters have used very tiny font to hide keywords and code all over their pages to put them higher in search results. As a result of this, search engines now ignore sites that use very tiny text.

Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.

Instead of overlooking the power of search engines, your business should take full advantage of relevancy and online equity that can be increased through SEO practices. By choosing to follow the advice in this article, you will be better prepared to take the necessary actions needed to place your site at the beginning of search results pages.




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