Why is Pinterest the latest rage for marketers? Users pin items they want to buy. This is valuable information. Unlike other social media platforms, users are connecting with Pinterest in a genuine way based on interest.
As a brand, there are a few different ways to use Pinterest. One way is to create boards with both your brand's items as well as things that your readers might be interested int. It is important to also engage with the pins of other users by liking them and re-pin them. This will help to create a relationship with your fans. It will also create a community around your brand and will drive traffic to your website. You can also add a "Pin it" button to items on your website, which you can then track to find out what your most popular products are. You can then use this information to make highly targeted ads.
Mod Cloth uses Pinterest's "multi-contributor" feature. This allows for other users to post clothes and outfits on the company's page, which is a brilliant marketing tool. This allows for users to engage with the brand and feel as though they are a part of it. It also allows for other brand fans to get inspired by other fans and therefore make more purchases. After all, girls are more inclined to make purchases when they see other girls own the items.
Another good tactic that the company Step2 is enhancing the shopping experience by promoting social discovery on their Facebook Page. It allows users to follow specific products and categories and get it straight to their news feed. They also have a "follow a reviewer" feature, which enables individuals to subscribe to product reviews, forms someone with similar preferences and tastes.
Personalization is the future of the web. Marketers who learn how to manipulate this will pave the way for e-commerce.
As a brand, there are a few different ways to use Pinterest. One way is to create boards with both your brand's items as well as things that your readers might be interested int. It is important to also engage with the pins of other users by liking them and re-pin them. This will help to create a relationship with your fans. It will also create a community around your brand and will drive traffic to your website. You can also add a "Pin it" button to items on your website, which you can then track to find out what your most popular products are. You can then use this information to make highly targeted ads.
Mod Cloth uses Pinterest's "multi-contributor" feature. This allows for other users to post clothes and outfits on the company's page, which is a brilliant marketing tool. This allows for users to engage with the brand and feel as though they are a part of it. It also allows for other brand fans to get inspired by other fans and therefore make more purchases. After all, girls are more inclined to make purchases when they see other girls own the items.
Another good tactic that the company Step2 is enhancing the shopping experience by promoting social discovery on their Facebook Page. It allows users to follow specific products and categories and get it straight to their news feed. They also have a "follow a reviewer" feature, which enables individuals to subscribe to product reviews, forms someone with similar preferences and tastes.
Personalization is the future of the web. Marketers who learn how to manipulate this will pave the way for e-commerce.
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