Tuesday, January 1, 2013

No Limits Necessary, Expanding Sales Through Offering Longboards Online

By Julie Higgins


You could spend hours digesting volumes of information on internet sales. A better use of your time would be to read these suggestions on selling merchandise online. You can spend the time saved applying the tips and counting your money.

It is extremely important to be honest in your dealings. You must be clear about the prices instead of providing an additional cost to your existing price list. Customers hate to pay an extra penny other than they have promised.

Use social media as a marketing tool. Most Ecommerce sites will want to launch profiles on Facebook and Twitter to communicate more effectively with customers. Pinterest is another possibility. It allows your Ecommerce business to display your longboards in a visually appealing format. Referral traffic from Pinterest to ecommerce sites is now on par with Twitter, making it an even more important social media tool to make use of.

Unorganized navigation of a website is a turn off to many buyers. Using organization techniques like vertical navigation of longboards, great website design, and high resolution photos with clear description will bring more business to you and away from any competitor.

Do your homework to know what your competitors are charging and then place your price slightly below theirs. This will be the best way to attract bargain-hunters. Use your pricing to wrestle buyers from your competitors, just be careful not to make losses trying to do so.

Make sure that you keep your website protected with the help of anti-virus software, strong passwords and other online protections offered online. Also protect your account from hackers and keep a back-up website ready in case of any adverse situation so that your business doesn't have to face a setback.

Show your customers who you are. Tell them about yourself, explain your philosophy, and make it clear what you are passionate about so that they know what they are buying is special to you. Make sure you take full advantage of your "about" page so customers can gather information and identify you. Many customers buying online like assurances they are purchasing from a human being even when they cannot see them.

Outsource work that you don't have time to keep up with. If you can't keep up with your online blog, hire someone to write for you. There are a number of websites that are specifically geared toward outsourcing certain tasks.

Research is a part of every marketing campaign, but once the research is done, what do you do with the information? Your value proposition and brand message must include what makes your business unique. What does your skating product or store do differently than other stores on the market? Use that information to craft a compelling message.




About the Author:



0 comments:

Post a Comment

Share

Twitter Delicious Facebook Digg Stumbleupon Favorites More