Tuesday, January 22, 2013

Joining The Commercial Revolution- Selling Pergola Kits On The Internet Straight To Buyers

By Jill Tsai


You do not need a master's degree to sell online. You just need some good information. The knowledge you need is provided here.

Instead of barging in to hype your pergola, be a real participant. Lurk and listen. Answer questions and offer help. Include a "signature" block at the end of your postings to let people know how to get in touch with you. You'll be surprised how often this will bring in leads from potential clients or customers.

Create a full profile on web sites you use to sell your pergola kits. If they want an avatar image, provide one that looks professional. If they look for a store description, write one. A complete profile will show customers that you are legitimate.

Remember to state at the end of your presentation what your potential buyer is supposed to do. You may put several buttons at the bottom giving several choices like whether he wishes to purchase your pergola, to request a proposal or to ask for a price quotation. Provide all the options and let him proceed from there.

If you are selling multiple pergola kits, don't blow up your website with promotional offers or special discounts for two or three of them at the same time. Instead, focus on one pergola when you want to promote. If there are multiple pergola kits, a customer won't be able to make a clear choice and will likely end up not making any purchase at all.

Make sure to stay in contact with your customers via email. As part of your email campaigns, include a regular newsletter. Such information helps customers stay aware of what pergola kits are popular, and provide an effective tool to encourage customer engagement. Customers that are already interested in your business are readily accessible as future buyers.

Establish customer support tool. It may be a section where questions can be asked on your website or it may be a toll free customer care line, just be sure to support your customers. This helps you keep existing customers and attract new shoppers.

If you want massive publicity run a April Fool's gag. Sell all sorts of strange and bizarre pergola kits. The trick is to have the check out button redirect to a April Fools page instead of your real shopping cart. Let them know that you just want to have some fun. They'll get a laugh and think fondly of your company in the future.




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