While we are kicking off E3 in a big day, the gaming public has their eyes glued to the news and I am no different. I want to see what the big three have in store for the masses and the developers, along with their publishers, are most likely going to have new announcements to make as well. However, going back to the consoles, which one seems to have online marketing in the strong way possible? After evaluation, one has to give the edge to Sony as opposed to Microsoft.
Going into this trade event, it's clear that there has been a lot of mystery concerning the Sony PlayStation 4. Some people wondered how much it would cost while others wondered what kinds of features it would have. Compared to the news about the Microsoft Xbox One, Sony would have to knock the conference out of the park. After it was all said and done, I must say that the PS4 looked like the much better option, which is something the majority of gamers will agree with.
It's hard to deny that the Xbox One has received a great deal of criticism, most of it centered on the fact that DRM would play a bigger part than ever before. For example, if you enjoy used games, then you can pretty much kiss the option goodbye. Sony has seemingly looked out for this type of audience and this is heightened by the idea of pricing as well. The Xbox One has had an announced price of $499, which is something that's been overshadowed by the much cheaper $399 PS4.
It's clear, when considering all of this news, Sony has done more to elevate its online marketing than Microsoft has. Gamers have immediately flocked to the PS4 when they heard all of the news because it was the kind that benefitted them. Microsoft, in my mind, seemed to just be looking out for the companies while making sure that the gaming masses were given very little. Firms like fishbat can tell you that the audience should remain the priority, no matter what kind of field you're talking about.
I'm sure that some of you will consider this a rant of sorts against Microsoft but I did not want to talk this badly about the Xbox One. In fact, I wanted it to be a great console that could be a viable option next to the competition. However, it has not had a great bolt out of the starting gate and I don't think that it will be able to catch up to the competition. Whether or not better online marketing can help the company's stature is, in my mind at least, difficult to say.
Going into this trade event, it's clear that there has been a lot of mystery concerning the Sony PlayStation 4. Some people wondered how much it would cost while others wondered what kinds of features it would have. Compared to the news about the Microsoft Xbox One, Sony would have to knock the conference out of the park. After it was all said and done, I must say that the PS4 looked like the much better option, which is something the majority of gamers will agree with.
It's hard to deny that the Xbox One has received a great deal of criticism, most of it centered on the fact that DRM would play a bigger part than ever before. For example, if you enjoy used games, then you can pretty much kiss the option goodbye. Sony has seemingly looked out for this type of audience and this is heightened by the idea of pricing as well. The Xbox One has had an announced price of $499, which is something that's been overshadowed by the much cheaper $399 PS4.
It's clear, when considering all of this news, Sony has done more to elevate its online marketing than Microsoft has. Gamers have immediately flocked to the PS4 when they heard all of the news because it was the kind that benefitted them. Microsoft, in my mind, seemed to just be looking out for the companies while making sure that the gaming masses were given very little. Firms like fishbat can tell you that the audience should remain the priority, no matter what kind of field you're talking about.
I'm sure that some of you will consider this a rant of sorts against Microsoft but I did not want to talk this badly about the Xbox One. In fact, I wanted it to be a great console that could be a viable option next to the competition. However, it has not had a great bolt out of the starting gate and I don't think that it will be able to catch up to the competition. Whether or not better online marketing can help the company's stature is, in my mind at least, difficult to say.
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