Friday, March 15, 2013

Maximizing Your Profits By Multiplying Your Existing Content

By James Kupe


Today we're going to talk about one of your most important goals as a business owner, and that is to build highly responsive prospect an customer lists. And critically important that you really understand this strategy so you can leverage everything you create for your website for maximum results. As marketing genius Jay Abraham says, your goal should be to try and get the "Highest and Best Use" out of all of your assets, all of the time.

For most websites, your main goal (or your 'Most Wanted Response') for every person who visits your site, should be just one thing - You've got to capture your visitor's name and email address. Of course, you'll need a least one opt-in form on your site for capturing your visitor's contact information, but if you don't have a way of building a list on your website, you're going to be wasting a lot of money and time sending traffic to your site, and then losing them again when they leave.

If you aren't following up with people and building a relationship with them, you'll make a lot less money that you could have in the weeks and months ahead. So when you've set up your lead capture mechanism, it's time for the next step. The plan here is to leverage your existing content and use it to create articles which you can use for mass content distribution. You should submit these articles to all of the top article directories, as well as other websites and blogs, for them to use as content.

That means as you get more content distributed, you'll get more traffic to your website. So your lead capture system will be working overtime building your list for you. And a bigger list means more money in the bank each time to run a promotion.

There are a number of services that help you to spin one article into hundreds or thousands of versions. These help you to get way more bang for your buck than by just posting one article at a time. By doing this, your articles can get picked up by hundreds or thousands of other websites and spread around as content all over the internet. You'll find you can start to be seen as a 'Guru' in your market quite quickly using this strategy.

By using your articles hundreds of times in this way, you're building lots of incoming links, which will help you to rank higher in Google, Bing and Yahoo.

Submitting your articles for distribution like this is one of the highest leverage things you can do for your website. The best thing is you can outsource the whole thing very inexpensively, so you can spend those hours doing more productive things while the article distribution gets done for you. But I'm guessing you haven't got the time to sit down and re-write content either. So it's much better to get it done by somebody else for a few dollars an hour, while you focus on the important stuff like running and growing your business.

Contracting somebody from Elance is one of the easiest ways to outsource your writing. I've found some good writers at Elance over the years - you'll probably find you go through a few different people until you find somebody who suits your style. Having said that, Elance is a great resource. Try it out and see how much time you can save as you re-purpose your website's content.




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