Thursday, December 20, 2012

How Business Cards Printing Can Help Your Brand

By May Anne Sawyer


You meet lots of new connections at a meeting and are about to part ways when you find yourself in this dilemma: you discover that you left your contact cards behind, and as a remedy, you write your contact details on a blank piece of paper instead.

Expanding Your Brand Through Business Cards Printing

That is probably one of the gravest gaffes you could commit in the professional world. Business cards serve as a link to more opportunities--in this instance, potential partners and clients who may assist your business one way or another, now or in the near future. Once you leave the workplace sans business cards, you are ruining potential partnerships even before they happen.

In even more ways than you can probably count, your business card is an extension of your brand. It is important then to come up with business cards that are strong and accurate reflections of what your company is all about.

Business Card Design Plus Business Cards Printing

This is where the subject of design enters the picture. Business card printing in Singapore is a vibrant field, with many players offering personalised services for clients. The challenge therefore lies on how well you can design your card into a visually appealing marketing instrument.

Printing firms could readily assist you in your design. Still, you may come up with your own and have them printed. In creating a design for your card, always think of the elements of colour, content, and layout, probably the three most significant of all.

Use the colour of your organisation to make your design unique. Keep in mind that a business card only has a limited surface area on which you could place your text, that is why include just the essentials: your complete name, designation, company name, email address, contact numbers, as well as business address. Lay it out in such a way that all your details are legible, and that other design elements added don't overshadow the text, which is the primary content of your business card. You may opt for back-to-back printing too, since this provides more space in which you can place information strategically.




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