Wednesday, November 5, 2014

Video & 3 Ways Long Island Advertising Agencies Show Effectiveness

By Robert Sutter


No one can argue with the fact that video is engaging. The content showcased is a type that can be registered by not only one's sense of sight but that of hearing as well. Without question, video can be integrated into marketing efforts but one has to wonder what the specific types would be. In order to better understand what video is all about, specifically in relation to Long Island advertising agencies, these 3 methods should not go overlooked.

One of the types of video, supported by Long Island advertising agencies, is digital press releases. For those who do not know, these videos are designed for the purpose of reporting on the news, as they relate to various industries. These videos, in most cases, depict a singular entity talking about current events with the utmost sense of neutrality intact. This is a strong type of video and one that is offered by various companies, fishbat included.

Animation, depending on the means of a particular agency, can be used for marketing purposes. Think about how these companies have embraced graphic design and its benefits for advertising; wouldn't this type of field prove useful for animation purposes as well? Designs have been created and now it's a matter of utilizing different tools, Flash or otherwise, in order to bring about a sense of movement. In order to bolster one's marketing efforts, animation can prove to be quite useful.

Marketing can also be done in the form of video podcasts, depending on how well-made they are for this purpose. Keep in mind that these podcasts can be used for the distribution of news, which honestly makes them no different from digital press releases. When you look deeper, though, you can see that podcasts are made to bring various viewpoints together as well. What this does is that it creates engaging content that those who enjoy a particular industry can get into.

To put it simply, video is home to various platforms, some of them more engaging than others. Of course, one can make the argument that it is entirely dependent on the type of content that video can offer, which is easily supported as well. Long Island advertising agencies can use content in various ways but there isn't a single company that should overlook video. Without it, especially in this age of technology, brands may not be able to expand as effectively.




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