Thursday, August 20, 2015

Using International Lobbying Firms Successfully

By Ruthie Livingston


When facing government allies or foes, politicians often need help. They turn to various international lobbying firms, or just domestic ones, to assist in pleading their causes. They have a variety of top-notch companies with reputations in various fields. They need to select one with experience in their area of interest first and foremost.

The right lobbyists can make or break a good program depending upon their degree of influence they have. This influence corresponds to that of the original politician initiating the action and serves to expand and enhance it. Thus the individual and the lobbyist are a vital team. Those in higher ranks (longer term in office) are usually the most successful in achieving goals. Projects fall within certain jurisdictions in terms of political party or geographical location. Lobbyists must know the ropes to perform well.

Lobbying doesn't have to be a negative term denoting people who go on endlessly about something without rhyme or reason - kind of like a political nuisance. It is more focused than that and very targeted and often noble in purpose. They are important sources of information about subjects that can be buried under the rug and ignored by the press. Or they can help turn the tide of opinion about an unpopular subject. It pays to avail oneself of their service when in need.

Connections are the core of the lobbyists' power - as well as that of the initiating politician. Politicians and lobbyists are partners in their efforts to achieve goals. Thus, a lobbying firm must be carefully chosen to meet prevailing needs. It is odd that lobbying is often seen as a derogatory word, when in fact in depends on the issue in question. It denotes undue influence by people who are peripheral to the topic. It implies distorting the truth to achieve an end. But this is not so. Rather, it is a reputable field that helps shed light on an issue.

It is all about gaining government support for a cause or issue. This type of work seems to get the most publicity. The top firms will stand out in the press, making it easier for companies and politicians to make their own selection. They will look for the right skills and perhaps international scope if it is relevant.

Lobbying firms provide multiple services to match all variety of needs of persons or entities seeking government support. They must present the case well and represent the right values. Sometimes legislators are faced with unknown entities or a choice between equals. Lobbyists provide insight and information. If the issue has breadth and applies to people outside the US, an international lobbying entity is most desirable. You will select the most appropriate people who are well-versed in all aspects of the cause.

It is difficult to anticipate results and you must rely on a combination of instincts and good judgment. There is no replacement for the right skills. Results are best attained with experience, as in any field. You want to put the odds on your side.

In essence, it pays to be careful and thorough when selecting a lobbying firm, whether international or domestic. Your cause is important to you and others, and should get the attention it is due. Who you hire can make all the difference in the final outcome.




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