Leveraging your following on Facebook is a great way to advertise your products or services. Taking it to the next level, you might consider placing Facebook ads which is a great way to generate addition money and prospects for your business.
Many people start in the paid advertising arena by placing ads on Google, via Adwords. If you have, then you know the power of direct advertising to your target market. It's likely that you received a number of visitors who were searching for your particular keyword or phrase and may have obtained a list of qualified buyers, or even customers as a result.
FaceBook Ads Can Be Very Profitable - If You Properly Research Your Target Demographics
Understand your Target Market
FaceBook's demographic information is in some aspects better than that of Google Adsense. With FaceBook you can really drill down to exactly who your target audience is: location, age, sex, education, etc. These are known as demographic bins, and there are thousands of them. Take your time researching and use FaceBook Insight to help, as you progress.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Create your FaceBook Ads
Advertising is a form of art. Creating a banner is vital to advertising, and it isn't difficult, however, you should know what colors to use, how to place your logo, how big it should be, etc. The advertisements you make should be very "to-the-point," a single graphic, and a few carefully chosen words.
If your not willing to risk doing the banner design yourself or you don't have the time for it, you can always hire a professional. The quality of the advertisement will tell the world about your business in more ways than one, so make it count.
You should also consider having a number of different ads, even if they portray the same message. Rotating the advertisements out with one another will keep your page fresh and new and will give your visitor something different to look at, should they come back again. Keep your Facebook page as interactive and thrilling as possible - the people who see it then will want to share it with friends, and those friends will share with more friends. See where that could lead?
Click through rates (CTR) are relatively low on FaceBook - you have to break through the clutter if you want to be effective.
If you wouldn't want to click on your own ad - who else will?
Once Your Advertisement is LIVE on FaceBook
Are You Watching Closely?
You should have planned to spend about half an hour every day answering comments and creating new content for your FaceBook page or fan page. And when you use your time effectively a portion of it can go into learning more about the FaceBook market.
As you answer comments and engage your audience, you'll know more about the unique thoughts of your audience and can help you to really fine-tune your ads.
The other vital part of monitoring is to know how many leads you're getting, their quality and conversion rate, or how much product is selling and what your campaign is costing per sale.
Friends of Connections
The average FaceBook account has a little over 130 friends. If your one of those people with 130 followers, that's approximately 17,000 people that you can potentially expose your message to. This is a "shot gun" look, because your ad will cross the eyes of people that may, or may not match your target demographic.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
Many people start in the paid advertising arena by placing ads on Google, via Adwords. If you have, then you know the power of direct advertising to your target market. It's likely that you received a number of visitors who were searching for your particular keyword or phrase and may have obtained a list of qualified buyers, or even customers as a result.
FaceBook Ads Can Be Very Profitable - If You Properly Research Your Target Demographics
Understand your Target Market
FaceBook's demographic information is in some aspects better than that of Google Adsense. With FaceBook you can really drill down to exactly who your target audience is: location, age, sex, education, etc. These are known as demographic bins, and there are thousands of them. Take your time researching and use FaceBook Insight to help, as you progress.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Create your FaceBook Ads
Advertising is a form of art. Creating a banner is vital to advertising, and it isn't difficult, however, you should know what colors to use, how to place your logo, how big it should be, etc. The advertisements you make should be very "to-the-point," a single graphic, and a few carefully chosen words.
If your not willing to risk doing the banner design yourself or you don't have the time for it, you can always hire a professional. The quality of the advertisement will tell the world about your business in more ways than one, so make it count.
You should also consider having a number of different ads, even if they portray the same message. Rotating the advertisements out with one another will keep your page fresh and new and will give your visitor something different to look at, should they come back again. Keep your Facebook page as interactive and thrilling as possible - the people who see it then will want to share it with friends, and those friends will share with more friends. See where that could lead?
Click through rates (CTR) are relatively low on FaceBook - you have to break through the clutter if you want to be effective.
If you wouldn't want to click on your own ad - who else will?
Once Your Advertisement is LIVE on FaceBook
Are You Watching Closely?
You should have planned to spend about half an hour every day answering comments and creating new content for your FaceBook page or fan page. And when you use your time effectively a portion of it can go into learning more about the FaceBook market.
As you answer comments and engage your audience, you'll know more about the unique thoughts of your audience and can help you to really fine-tune your ads.
The other vital part of monitoring is to know how many leads you're getting, their quality and conversion rate, or how much product is selling and what your campaign is costing per sale.
Friends of Connections
The average FaceBook account has a little over 130 friends. If your one of those people with 130 followers, that's approximately 17,000 people that you can potentially expose your message to. This is a "shot gun" look, because your ad will cross the eyes of people that may, or may not match your target demographic.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. His topics include MLM, Internet Network and Network Marketing. His writings can be found on many article directories.facebook pages, andbusiness facebook page
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