While giving $100 to your favorite charity or volunteering an afternoon to help at a homeless shelter will make you feel great and provides an excellent example to others in your community, there is a practical limit to the long-term benefits and the social impact we can all personally have on our community through giving.
Take one person and multiply that by hundreds or even thousands, and this type of large-scale effort makes a tremendous impact. A well-crafted corporate charity program can do a huge amount of good and make a permanent impact. As your company's social responsibility (CSR) program continues through the years, not only will this help others, it will have many benefits for your business.
When a company establishes a strategic CSR program, they will begin to see positive results in the commercial world almost immediately in several ways, one of which is through public relations. The company's philanthropic activity does not go unnoticed by the media. All charitable organizations and fund-raising events rely on the media to spread the word about their work, so any corporation having a large share in that work will be included in the heavy media coverage.
This positive publicity certainly encourages consumers to consider your company in a positive light. Your brand image is highly important and good publicity, and charitable endeavors certainly grab the interest of consumers, who often make purchasing decisions based on their emotional tie to a company. The better the corporate image, the better consumers feel about your company, and a good image is highly beneficial.
However, the benefits of a corporate charitable giving program are not limited just to external results. For example, these programs increase employee engagement. Recruiting top-performing employees and keeping them happy is a priority of all thriving corporations. Charitable giving improves employee engagement by boosting productivity, morale, ethical behavior, gratitude to the organization and pride in their work.
When you get everyone in the company involved in the CSR plan, the level of teamwork within the company also increases. People are more positive about working together for daily assignments and tasks when they have all worked together in a positive way to help others in the community. The benefits are even greater when managers and executives work alongside all other employees doing charity work. This type of positive interaction will have a definite effect back in the workplace.
Take one person and multiply that by hundreds or even thousands, and this type of large-scale effort makes a tremendous impact. A well-crafted corporate charity program can do a huge amount of good and make a permanent impact. As your company's social responsibility (CSR) program continues through the years, not only will this help others, it will have many benefits for your business.
When a company establishes a strategic CSR program, they will begin to see positive results in the commercial world almost immediately in several ways, one of which is through public relations. The company's philanthropic activity does not go unnoticed by the media. All charitable organizations and fund-raising events rely on the media to spread the word about their work, so any corporation having a large share in that work will be included in the heavy media coverage.
This positive publicity certainly encourages consumers to consider your company in a positive light. Your brand image is highly important and good publicity, and charitable endeavors certainly grab the interest of consumers, who often make purchasing decisions based on their emotional tie to a company. The better the corporate image, the better consumers feel about your company, and a good image is highly beneficial.
However, the benefits of a corporate charitable giving program are not limited just to external results. For example, these programs increase employee engagement. Recruiting top-performing employees and keeping them happy is a priority of all thriving corporations. Charitable giving improves employee engagement by boosting productivity, morale, ethical behavior, gratitude to the organization and pride in their work.
When you get everyone in the company involved in the CSR plan, the level of teamwork within the company also increases. People are more positive about working together for daily assignments and tasks when they have all worked together in a positive way to help others in the community. The benefits are even greater when managers and executives work alongside all other employees doing charity work. This type of positive interaction will have a definite effect back in the workplace.
About the Author:
Sebastian Troup loves blogging about philantrophic solutions for businesses and non profit organizations. For more information about company charitable giving campaigns, or to know how to set up regular corporate donations to charity, please check out the Truist.com site now.
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