Monday, October 7, 2013

Article Marketing Tips That Will Make You Successful

By Arnold Smith


Promote your business and website by creating different content that can be posted throughout the internet. You then are able to use those articles to mention your company or link to your site. This is article marketing, although it may seem like an obvious way of marketing your business. Read on to learn appropriate ways to market your articles.

When writing articles, keep in mind that the article needs to be informative and entertaining. Write your articles in an informal tone that is warm and inviting. If your topic is extremely technical, or has a lot of industry specific terms, try to write some of it in layman's terms so it is interesting for all readers, not just the hardened professional. Do not alienate your readers with boring content.

Offer free reports as a way to get people to sign up for your newsletter. The report could be written by a hired writer or by you and it has the possibility to entice people to sign up in order to get emails from you. The report must be relevant and focused on your specific niche.

Make your own original logo! It is often thought that only big companies can have good logos that people remember, but clearly this is false. A good logo puts an easily recognizable symbol to a company or website. It helps readers remember a site better. Your consumers are readers, and it is best to provide them with something that they can remember.

The urge to flood indexes with copies of the same article must be resisted. When pursuing your article marketing strategy and SEO tips, there are many article indexes at your disposal. One common temptation is to post one article over and over, across dozens or even hundreds of indexes. Search engines are also aware of this technique and will penalize your ranking for it.

Even if you submit them elsewhere, include a copy of your articles within your own site. This is a simple way to help increase your traffic and your web rankings. Search engines gravitate to websites that are regularly updated so by having your articles posted you are placing yourself above higher rankings of their algorithms.

Ensure your articles are relevant to your links and keywords. Always ensure that a connection can be found in all aspects of your article so that it makes the most sense. Search engines will become confused if your information does not match up properly.

Many unique articles will help make you more believable to the public, and article directories will direct people to your site. Learn from your mistakes and always look for ways to improve your writing and the way you share your articles. Unique, original content is the best way to succeed.




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