"What is SEO?" you might ask. Simply put, Search Engine Optimization (S.E.O), is a complex, constantly changing process, designed to get your web pages to land Top 10 in Google (the 1st page) whenever somebody uses Google to search for what you do. And don't forget that's 90+% of Australian online searches.
The only consistent thing about the way search engines judge whether your internet pages land on their first page is that what works well today possibly will not work so well tomorrow.
That is the reason why you need experienced search selling executives who keep their fingers on the heartbeat of the top search engines. If Google hiccups, we all know about it. If Yahoo! Gets stubborn, we'll coax those rankings back to the 1st page.
Working with search sites is a long-term, high upkeep relationship and we are devoted to managing that relationship so you don't have to, and at an investment you can feel good about.
A rather more efficient method of promotion
In responding to the question,"What is Search Engine Optimisation?" we answer S.E.O is only the newest method of marketing. The difference is that SEO is much cheaper, less costly and much more efficient.
Why? Because in advertising, if it's papers, TV, radio or phonebooks "you are paying to have your message delivered to thousands, or even many thousands, of customers.
The actuality is you only need to reach the folks who want your products or services now. Today. For instance, in my area, there are around 160 people who want carpet laying everyday. But if you advertise in the newspaper you will be paying them to take your message to over 500,000 folks. It's a very wasteful way to publicize.
Even a reasonable 10 cm x 3 column is going to cost you $800-$1200 each Sat.. That is anywhere between $3000 and $4800 each month of your life. But you can optimise your site for a bit less than $500 every month.
Here's why S.E.O is the best form of advertising
- Because 90+% of Australians use Google when they search for something online:
- It makes much more sense to get your internet site landing Top 10 in Google search results.
- It makes much more sense to aim your marketing only at the people that need your services.
It makes much more sense to spend $400 and reach more folks than if you spend $2500.
The only consistent thing about the way search engines judge whether your internet pages land on their first page is that what works well today possibly will not work so well tomorrow.
That is the reason why you need experienced search selling executives who keep their fingers on the heartbeat of the top search engines. If Google hiccups, we all know about it. If Yahoo! Gets stubborn, we'll coax those rankings back to the 1st page.
Working with search sites is a long-term, high upkeep relationship and we are devoted to managing that relationship so you don't have to, and at an investment you can feel good about.
A rather more efficient method of promotion
In responding to the question,"What is Search Engine Optimisation?" we answer S.E.O is only the newest method of marketing. The difference is that SEO is much cheaper, less costly and much more efficient.
Why? Because in advertising, if it's papers, TV, radio or phonebooks "you are paying to have your message delivered to thousands, or even many thousands, of customers.
The actuality is you only need to reach the folks who want your products or services now. Today. For instance, in my area, there are around 160 people who want carpet laying everyday. But if you advertise in the newspaper you will be paying them to take your message to over 500,000 folks. It's a very wasteful way to publicize.
Even a reasonable 10 cm x 3 column is going to cost you $800-$1200 each Sat.. That is anywhere between $3000 and $4800 each month of your life. But you can optimise your site for a bit less than $500 every month.
Here's why S.E.O is the best form of advertising
- Because 90+% of Australians use Google when they search for something online:
- It makes much more sense to get your internet site landing Top 10 in Google search results.
- It makes much more sense to aim your marketing only at the people that need your services.
It makes much more sense to spend $400 and reach more folks than if you spend $2500.
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