When Google launched the Penguin update this year, many optimisers instantly faced fear and panic. What are they scared of, you ask? Certainly, it is Google's unpredictable behaviour of coming up with dreadful updates without proper notice! Google's fondness for unleashing updates that easily lead to the demise of meticulously generated ranking results has put most marketers and optimisers in a steady cycle of apprehension and fear.
Web specialists are thinking of a way out of this scenario of being haunted by Google's policies. The plan, in order to have immunity from Google updates, is to attend to a good content creation strategy. Websites that have great content and relevant information are hardly ever touched and victimised by Google Penguin and Panda. This plan sticks to the idea that was uttered by Google's very own Matt Cutts, who stated that great content can trump SEO.
So is it appropriate to say that SEO is already dead? No. Is it appropriate to say that SEO can be thrown away? No. Certainly, the purpose of SEO remains the same. The effectiveness, though, hugely relies on how the optimiser tackles the implementation of the techniques.
The reason it has a diminishing value is that most marketers today do not adhere to the prescribed SEO techniques of search engines like Google. These unscrupulous online professionals, especially those that practice black hat SEO, opt for mindless SEO methods that do not bring in any value to users at all.
The lesson presents itself: SEOs must learn to recognise the delicate balance between SEO and content to conceive an effective marketing campaign. In the absence of good content, SEO becomes useless to Internet users. Without SEO, good content never receives the exposure it needs.
Web specialists are thinking of a way out of this scenario of being haunted by Google's policies. The plan, in order to have immunity from Google updates, is to attend to a good content creation strategy. Websites that have great content and relevant information are hardly ever touched and victimised by Google Penguin and Panda. This plan sticks to the idea that was uttered by Google's very own Matt Cutts, who stated that great content can trump SEO.
So is it appropriate to say that SEO is already dead? No. Is it appropriate to say that SEO can be thrown away? No. Certainly, the purpose of SEO remains the same. The effectiveness, though, hugely relies on how the optimiser tackles the implementation of the techniques.
The reason it has a diminishing value is that most marketers today do not adhere to the prescribed SEO techniques of search engines like Google. These unscrupulous online professionals, especially those that practice black hat SEO, opt for mindless SEO methods that do not bring in any value to users at all.
The lesson presents itself: SEOs must learn to recognise the delicate balance between SEO and content to conceive an effective marketing campaign. In the absence of good content, SEO becomes useless to Internet users. Without SEO, good content never receives the exposure it needs.
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