If you've in recent times made a web hub with the hope of quickly gaining volumes of traffic (visitors) then you may be shocked to find that this is not as easily accomplished as you expect.
It might also be that in past times, your website was able to get loads of visitors, but recently you find the numbers are dropping.
Many websites rely on search engine tools to bring them free traffic. However, changes in the way some of them work have led to many website pages losing their high positions resulting in a great drop in income.
You should use one or more website analysis tools to view what's happening on your site as well as your competitor's sites.
There are many things you can and should monitor, but let's examine only 3 :
1) Monitor and mend all damaged links:
When your site has broken links (links that instead of delivering visitors to the intended destination, deliver them to a blank page), it is either because the target page has been renamed or the link was not created correctly to begin with.
If your links no longer work, your page can become isolated. In addition, it it can make you, the site owner look careless and unprofessional.
Having broken links may also mean visitors spend less time on your pages and this could greatly decrease your ability to sell your services or gain memberships, advert revenue, or sign-ups.
However, you can monitor how effective and correct your links are by using free link testing scripts to scan your web site so you can attend to your links.
2) Backlinks:
Usually, search engines rank web pages (partly) based on the number of other website pages that link to them.
It is essential that you seek to get more links for your website. You can get links by getting other business sites to link to yours and individuals to link to share your web site from their social networking profiles.
In addition, you can figure out not only which websites have linked to yours - and for which keywords , products and services; but also discover the material on your site they find valuable and where your competitors get their links from, so you can outrank them.
3) Monitor how your keywords are doing:
It is important you know the search phrases used by people who eventually land on your site. Ensure every page on your site is optimised for particular keywords if you want search engines to send you visitors.
Discovering this helps you find out what search tools think your site has to offer, knowledge you can use to change your site so that search engines send you the right clients.
To clarify, if search engines think your web site is about sports bats i.e. cricket, baseball etc., when its about the bat as a mammal, you may not only receive visitors who aren't interested in your site, visit and leave immediately, but interested visitors may be served Adverts unrelated to what they came for which means you won't make money from your adverts.
You can easily check your traffic by inserting monitoring scripts onto your web pages which you can use to determine these keywords, number of searches, which were the most popular pages etc. Alternatively you can use free tools that do all this without installation.
To conclude:
Basically, you should use web site monitoring tools to increase your web traffic by making your site more interactive and shareable. Also, you need to monitor your competition and search terms and gather more links to help your site to rise higher in search ranking and dominate its niche.
It might also be that in past times, your website was able to get loads of visitors, but recently you find the numbers are dropping.
Many websites rely on search engine tools to bring them free traffic. However, changes in the way some of them work have led to many website pages losing their high positions resulting in a great drop in income.
You should use one or more website analysis tools to view what's happening on your site as well as your competitor's sites.
There are many things you can and should monitor, but let's examine only 3 :
1) Monitor and mend all damaged links:
When your site has broken links (links that instead of delivering visitors to the intended destination, deliver them to a blank page), it is either because the target page has been renamed or the link was not created correctly to begin with.
If your links no longer work, your page can become isolated. In addition, it it can make you, the site owner look careless and unprofessional.
Having broken links may also mean visitors spend less time on your pages and this could greatly decrease your ability to sell your services or gain memberships, advert revenue, or sign-ups.
However, you can monitor how effective and correct your links are by using free link testing scripts to scan your web site so you can attend to your links.
2) Backlinks:
Usually, search engines rank web pages (partly) based on the number of other website pages that link to them.
It is essential that you seek to get more links for your website. You can get links by getting other business sites to link to yours and individuals to link to share your web site from their social networking profiles.
In addition, you can figure out not only which websites have linked to yours - and for which keywords , products and services; but also discover the material on your site they find valuable and where your competitors get their links from, so you can outrank them.
3) Monitor how your keywords are doing:
It is important you know the search phrases used by people who eventually land on your site. Ensure every page on your site is optimised for particular keywords if you want search engines to send you visitors.
Discovering this helps you find out what search tools think your site has to offer, knowledge you can use to change your site so that search engines send you the right clients.
To clarify, if search engines think your web site is about sports bats i.e. cricket, baseball etc., when its about the bat as a mammal, you may not only receive visitors who aren't interested in your site, visit and leave immediately, but interested visitors may be served Adverts unrelated to what they came for which means you won't make money from your adverts.
You can easily check your traffic by inserting monitoring scripts onto your web pages which you can use to determine these keywords, number of searches, which were the most popular pages etc. Alternatively you can use free tools that do all this without installation.
To conclude:
Basically, you should use web site monitoring tools to increase your web traffic by making your site more interactive and shareable. Also, you need to monitor your competition and search terms and gather more links to help your site to rise higher in search ranking and dominate its niche.
About the Author:
Kavaro Jensen is a successful web site creator and provides training on website makers and online software. To get free access to an easy to use web site monitoring tool and other online tools, visit website makers now.
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