Getting targeted traffic to your site is really important. It's the very life support system of any web based business. You may have heard of many traffic generating strategies, but most of them take a lot longer than pay per click advertising. It is, quite simply, the fastest way to get a large quantity of traffic in a short time. When you advertise using pay per click, you bid on keywords related to your product, and you pay Google (or another search engine) for every click on your ad. Depending on how much you bid for the keyword and how competitive that word is, your ad will appear higher or lower in the listings. The big "catch" to generating lots of traffic with pay per click advertising is that it costs money. To use this method of advertising, where you pay for every click, you have to have a rather large budget available to start with. Basically, you're doing nothing but buying traffic from these search engines. PPC is something that is very profitable for some internet marketers, while it has wiped others out; the difference comes down to the abilities and experience in using this system. If you want the best chance of success using PPC, follow these tips.
One of the most important actions to take is testing your landing pages. It's not enough to have a compelling ad copy written with primary placement. You also have to look at the next stage, having a landing page that converts your visitors into buyers. Without an effective landing page, your campaigns can't be profitable. All those clicks you get will only be costing you money if you don't take the time to design an optimized landing page. To find out which landing pages work best, you must test them. Link at least two different landing pages to every ad. If you want to get the highest returns from your campaigns you must take the time to do this. You can use the better converting of two landing pages, drop the other one, and then try out still others in the future.
Your focus should be on the highest performing ad groups once your campaigns have been running for a few weeks. This is enough time to look over your results and stop running ads that are not performing. You want to make sure that your cost per conversion is not more than your profit margin for each ad. If this is happening, then you can either make changes to the ad or stop running it altogether. Hopefully, you will find ad groups that are profitable and you will, of course, keep these running.
You have to keep track of your profits or losses with PPC. To plan your budget and campaigns, you must keep track of how much you are spending relative to your conversions. Otherwise you have no way of knowing which of your campaigns should be invested in and which you should cancel because of poor performance.
There are real risks involved with PPC advertising. So be sure to get educated first, then follow the advice of experts and proceed with caution - and common sense.
One of the most important actions to take is testing your landing pages. It's not enough to have a compelling ad copy written with primary placement. You also have to look at the next stage, having a landing page that converts your visitors into buyers. Without an effective landing page, your campaigns can't be profitable. All those clicks you get will only be costing you money if you don't take the time to design an optimized landing page. To find out which landing pages work best, you must test them. Link at least two different landing pages to every ad. If you want to get the highest returns from your campaigns you must take the time to do this. You can use the better converting of two landing pages, drop the other one, and then try out still others in the future.
Your focus should be on the highest performing ad groups once your campaigns have been running for a few weeks. This is enough time to look over your results and stop running ads that are not performing. You want to make sure that your cost per conversion is not more than your profit margin for each ad. If this is happening, then you can either make changes to the ad or stop running it altogether. Hopefully, you will find ad groups that are profitable and you will, of course, keep these running.
You have to keep track of your profits or losses with PPC. To plan your budget and campaigns, you must keep track of how much you are spending relative to your conversions. Otherwise you have no way of knowing which of your campaigns should be invested in and which you should cancel because of poor performance.
There are real risks involved with PPC advertising. So be sure to get educated first, then follow the advice of experts and proceed with caution - and common sense.
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