Sunday, March 31, 2013

Going Wider With Popular Equine Services Website Functionality

By Aaron Stone


"Word-of-mouth" referrals are valuable and cost-effective methods to augment traffic to your horse exchange information site. In order to make individuals remember your website and feel comfortable referring their friends to it, you must employ basic web-design, copywriting and marketing efforts to make your site successful.

Search bots on search engines will not pick up on pictures. That is why it is important for you to assign text tags on all of your images. Making this small adjustment can really help you increase your horse exchange information sites' rankings on the search engines and increase traffic on your website.

Once your article is published, share the link on your social networks. This takes your article backlink and creates another set of backlinks that link to the original link. In other words, it boosts your link value.

The best horse exchange information sites are often the most efficient, delivering the information most commonly sought after on the site within a couple of clicks. Providing your visitors with instant access to the info that they're looking for will show them what a great and reliable resource your site is.

Installing a search bar that's accessible from and clearly visible on every page ensures that your visitors will find the information that they need. Many of your visitors don't have the time or the inclination to have to search through your entire navigational menu if they're looking for something specific.

After your horse exchange information site has been fully developed, selectively purchase targeted pay per click traffic. Anytime a visitor enters your site, they'll have the opportunity to buy your product while linking back to you. This option will be available to them no matter how they accessed your site.

To customize your 404 page so that your visitors aren't lost or think they're at a dead end, add your basic navigation menu and a search box so that they can easily find the content that they were trying to access in the first place.

If your web business is focused around a specific venue or location, consider paying a professional photographer to shoot and edit some high-quality images for your site. You want your locale to shine on the web page - why are you putting up a picture you took with your smart phone?

Execute branded keywords onto your site. For example, if your site markets hair extensions, use keywords such as "Katies Hair Extensions Sale." This can be mainly important to put into your title tag. Thus, this keeps your brand at the front of mind for your viewers.




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