By Aaron Stone "Word-of-mouth" referrals are valuable and cost-effective methods to augment traffic to your horse exchange information site. In order to make individuals remember your website and feel comfortable referring their friends to it, you must employ basic web-design, copywriting and marketing efforts to make your site successful. Search bots on search engines will not pick up on pictures. That is why it is important for you to assign text tags on all of your images. Making this small adjustment can really help you increase your...