Reddit is, without question, one of the most widely used platforms in the social media world. With various subreddits covering an array of interests, it should come as no surprise that this platform has such a massive audience. With that said, you may not be getting the most out of these subreddits as you can, which brings us to the tabs that Internet marketing companies can tell you about. Here are 4 commonly used subreddit tabs and, more importantly, what they mean.
Best - This is the default tab that's active when you click on a subreddit. Essentially, this sorts comments by the number of upvotes - Reddit's equivalent of Facebook's likes - and the overall value that they provide to the topic at hand. If you'd like to know which comments have the most worth, this is the tab you should focus on. Of course, this is just one of the numerous tabs that the likes of fishbat.com can tell you about.
New - This is the tab to choose if you'd like to see the most recent posts first. Keep in mind that this tab doesn't organize them by value, which means that you may come across posts that offer little to no value. Furthermore, you may come across content you don't want to see. The upside to this, however, is that you can communicate with people more effectively, as you can engage those that have posted only minutes or even seconds ago.
Top - While it may seem like the "best" and "top" tabs function exactly the same, this isn't the case. The "best" posts, as discussed earlier, organize posts based on both upvotes and downvotes. On the other hand, the "top" posts are organized based on upvotes alone; downvotes don't play a role in this regard. Many Reddit users are likely to make this mistake, which is why it's important to make this differentiation.
Controversial - Not every discussion on Reddit is going to be an entirely positive one, as there are many that spur heated debates. By using the "controversial" tab, your content will be organized by overall interaction, even if it's negative. In fact, this can be a useful tab if you're looking to see which conversations are gaining the most traction. For marketers, this will make content creation down the road that much easier.
Best - This is the default tab that's active when you click on a subreddit. Essentially, this sorts comments by the number of upvotes - Reddit's equivalent of Facebook's likes - and the overall value that they provide to the topic at hand. If you'd like to know which comments have the most worth, this is the tab you should focus on. Of course, this is just one of the numerous tabs that the likes of fishbat.com can tell you about.
New - This is the tab to choose if you'd like to see the most recent posts first. Keep in mind that this tab doesn't organize them by value, which means that you may come across posts that offer little to no value. Furthermore, you may come across content you don't want to see. The upside to this, however, is that you can communicate with people more effectively, as you can engage those that have posted only minutes or even seconds ago.
Top - While it may seem like the "best" and "top" tabs function exactly the same, this isn't the case. The "best" posts, as discussed earlier, organize posts based on both upvotes and downvotes. On the other hand, the "top" posts are organized based on upvotes alone; downvotes don't play a role in this regard. Many Reddit users are likely to make this mistake, which is why it's important to make this differentiation.
Controversial - Not every discussion on Reddit is going to be an entirely positive one, as there are many that spur heated debates. By using the "controversial" tab, your content will be organized by overall interaction, even if it's negative. In fact, this can be a useful tab if you're looking to see which conversations are gaining the most traction. For marketers, this will make content creation down the road that much easier.
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For additional details about Reddit and other social media platforms, please consult fishbat.. This article, Detailing 4 Popular Subreddit Tabs, With Internet Marketing Companies has free reprint rights.
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