Sunday, July 22, 2018

Should You Start Using Video For Leadership Executive Coaching?

By Joshua Nelson


The growing dominance of video within the business landscape has come as a shocker for most people. This is especially the case in the context of leadership executive coaching. It's here that video is rapidly edging out presentation sides to claim the territory as its own. Admittedly, this has partly been fueled by the rise of millennials to become the major demographic in the workforce. However, this isn't the only reason why you should consider making video part of your training initiatives:

Can Accommodate Many Styles of Learning: This often proves easier said than done when training involves the use of text-based material. And while video is primarily visual, you can actually blend in multiple methods of content delivery in the same clip. Coupled with the flexibility that allows people to learn at their own pace, this can greatly improve comprehension levels among the audience.

Remote Learning: It often takes a great deal of coordination to get an entire staff community involved in training. This is particularly true for businesses that rely on remote expertise, plus those whose employees are spread across multiple locations. In such cases, the only way to distribute content and ensure everyone gets the same message is to use video. Simply put, it's the only platform that fits perfectly into an on-demand learning model.

Staff Engagement: There's a good reason why search engines now prioritize video in their results -- it's the most popular way to consume information. This leads to the obvious conclusion that your employees will generally prefer to watch a presentation than to read it. Video showcases the human element of communication, which in turn holds an audience's attention for longer. This ultimately results in high levels of learning retention.

Cost-effective: Once they're uploaded onto an online platform, your videos will be accessible to your employees from anywhere, and at any time. This creates the possibility of scheduling training to take place outside business hours. The cost benefits realized here will be further compounded by the long-lasting nature of video content. Unlike text, this medium doesn't deteriorate over time. You'll therefore be able to re-use the material endlessly in future.

Adaptable: Video is practically unlimited in terms of the concepts it can render. It's this high degree of versatility that makes it ideal for use in any training context, from employee onboarding to continuous expertise development. It's also a medium that can be adapted to match the shape of your firm's culture.

It's Measurable: As long as you use the right platform, video will help you understand your audience in depth. This is partly because of the enhanced availability of analytical tools, but mostly due to the extent to which video can be analyzed. Unlike text, the medium makes it possible to track course progress and engagement levels. No need to mention what you could do with the insights acquired here.

There is no doubt that video has become a powerful medium for workplace training. Its worth stressing that the utilization of this medium shouldn't be driven merely by the need to complement for whatever you're currently using. Instead, it should be about leveraging the full power of video to enrich the learning experience for everyone.




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