Thursday, September 10, 2015

Meta Descriptions & Their Worth To Long Island SEO

By Rob Sutter


If you have ever searched for websites, you will find recurring traits which matter more than you may think. For this reason, I would like to talk about meta descriptions, which are nothing short of important for Long Island SEO success. Of course, you may be curious to know why these descriptions are so vital. For those who are looking to rank not only on Google but any search engine imaginable, the following details may be of worth to you.

For those who do not know, a meta description is a brief summary of the content that a website has to offer. These are commonly found in search engine results, underneath the title of any given page. It's a great tool, to say the least, as it allows visitors to gain a rough understanding of what a site has to offer. If you believe that meta descriptions are crucial to Long Island SEO and other services, you probably do not know the half of it.

One of the reasons why meta descriptions matter is that Google takes to them. In fact, well-written descriptions can have a positive influence on how well your website ranks, meaning that you're not going to want to leave them out of your marketing strategy. Even if they are simplistic on the surface, it will not matter. As a matter of fact - and we will get into this next - the descriptions which get to the point sooner are usually the most effective in the long run.

For those who are looking for ways to create the best meta descriptions, repetition should be avoided. When you use the same description for each web page you have, Google will pick up on this, which can result in lower rankings for you. Authorities the likes of fishbat will also tell you to only make your descriptions so wordy. In fact, the more terse you keep them - under 160 characters or so - the greater an advantage you'll have on the Long Island SEO front.

Anyone who has ever operated a website can tell you that meta descriptions matter. However, as you have learned, there is quite a bit of work that goes into the process of creating the descriptions in question. You have to be mindful about how well your copy is created, not only from a structural standpoint but a content-related one as well. If this is done, it's easy to imagine that your efforts to create websites will be made that much easier.




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