Wednesday, August 27, 2014

Amazing Digital Billboards Creative Tips You Can Use

By Harriet Porter


The experienced designers will definitely find it a piece of cake to handle the designs of an advertisement. However, it might be a different matter for an amateur. If you are an amateur, you have to practice as much as you can. If you wish to catch up to the experienced designers around you, here are tips you can take advantage of.

First, the creative advertisement should be kept simple. This is the first step that you need to take when you want to create an effective message using your digital billboards Tulsa. When talking about keeping the creative advertisement simple, you have to keep the advertisement wording as short and succinct as possible.

There might be some cases where you have to write a complete sentence. In such cases, you do not have to write out the sentence all out. You can just shorten the spelling of these sentences. Also, you should pay attention to the word count. If you can use a four word phrase for an eight word phrase, then use the shorter one.

The advertisement must be big. You have to make sure that the advertisement is of a big size since it will allow the target audience to easily read the advertisement. The message is easy to get across to them when you actually keep the advertisement as large as you can. The audience should be able to see your message even at far distances.

The big texts for the said advertisement should also be worth it for you. You can use big texts for the said advertisement so that they do not have to squint their eyes just to read your message. When they have difficulties reading your advertisement message, they will likely just disregard your advertisement entirely.

It is also required of you to keep the said creative advertisement clean. When it comes to creative advertisement, you should avoid using those thin fonts or script fonts. These fonts have too thin strokes that they do not maintain their legibility over long distances as well. Be sure to use thick and heavy fonts so that others can read your advertisement easily.

Another tip that you should be able to take advantage of to optimize the use of the creative advertisement is to keep it colorful. The key ingredient to it is high color contrast. Just the same with the concept of using large texts, using the right color combination makes the message readable even in longer distances.

Still images can be used for this advertisement. If you are using the still images for the advertisement, then the file format you should use should either be GIF, JPG, and BMP. Put the quality to 100 percent as well. Instead of RGB, use CMYK. These are the specifications that can definitely optimize the use of the said advertisement.

The said advertisement should highlight the name of your advertiser. The advertisement is meant not only to showcase the product but the manufacturer or seller too. If you make sure that the advertisement has the name of the advertiser, the message will be effectively sent to your target market.




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