Sunday, March 24, 2019

The Do's And Don'ts Of Reddit Video For Long Island Advertising Success

By Arthur Williams


One of the most popular types of content on Reddit, which is a social media platform based primarily on text discussions, is video. Recently, Reddit announced that video content, on their platform, was viewed 1.4 billion times per month. It would make sense, then, for every Long Island advertising agency to learn how to leverage this. With the following do's and don'ts in mind, this goal can be accomplished.

One of the biggest "do's" of video content on Reddit, according to companies like fishbat, is to keep them as short as possible. On social media, there seems to be a preference toward "snack-sized" video content, whether it's designed to entertain, inform, or what have you. Instead of having your content go several minutes, keep them only several seconds long. This will make every video easier to consume, increasing its performance in the process.

Another rule to follow, when developing video content for Reddit, is to stay on topic. If you're the owner of a restaurant, for example, chances are that you'll want to focus on those that live in certain areas. Furthermore, you'll have to cater to specific tastes. This information should be prevalent in your content. Keep it focused, ensure that it's being directed to the right audiences, and your content will perform at a higher level.

When it comes to the "don'ts" of Reddit video, blatant advertising is one of the most noteworthy. Reddit users, across the board, are similar in the sense that they know when they're being outwardly promoted to. If this happens, they're less likely to consume what's being presented to them. Ergo, you will lose out on traffic. You have to be creative with your video content, showing what your business entails without going too far in regard to promotional tactics.

A lack of genuineness can hurt your Reddit video content, too. There seems to be a shift in the mentality that adults have when it comes to companies they do business with. More often than not, they will gravitate toward establishments that help others or are involved in their communities. This goes back to the aforementioned idea of genuineness, which should be featured in the content that you post on social media, Reddit included.




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