Wednesday, September 19, 2018

4 Emoji Marketing Tips For Long Island Advertising Success

By Paula Hess


How often do you use emojis? If you use them mostly for texting with friends and family, you might not give much thought to the idea of using them for professional purposes. For this reason, it's worth looking into the strategy known as emoji Long Island advertising. How does one use these icons to boost their business? Here are the top 4 things to know about the endeavor in question so that you can get the most from it.

First and foremost, understand that there are certain times where emojis are most appropriate. Let's say that, for the sake of argument, that you are a restaurant or eatery owner that has new menu items to share. You may want to promote these with the help of emojis, as these coincide with your content and create interest. This is just one of the many tips that reputable firms like fishbat can provide those who are just starting out.

Second, understand which emojis will be the most effective for marketing purposes. You may think that a simple smiley face is all that you need, but there is a surprising amount of complexity involved in this process. Someone who works in real estate, for example, may want to think about including an emoji of a house or building in an email they send. This helps headlines stand out, which goes a long way in growing one's business.

No matter how useful you believe emojis to be, there is such a thing as going overboard. If you're sent a random email, only to be greeted by a string of emojis without any real text in sight, chances are that you'll be either turned away or downright confused by the message. Emojis are great at enhancing messages, but they shouldn't serve as the messages themselves. By keeping this in mind, you'll be more effective at marketing with them.

To wrap things up and give you the best leg up on emoji marketing as possible, use these images to increase engagement. There are a few ways that this can be done, such as posting a call to action and including certain emojis that reflect the message in question. By doing so, there's a greater likelihood that people will click the CTA and carry out the desired actions. This is one of the most underrated benefits that emoji marketing can offer.




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