Monday, August 19, 2013

Endless Possibilities By Merchandising Tea Via The Web

By Bob Hurley


Having your own online tea business has a lot of pros like flexibility and working from home, however without a proper business plan in place it won't be profitable. Our article below lists tips and tricks to take into consideration when setting up your business plans to make sure you're profitable.

Small gestures go a long way in showing appreciation. Gifting your customers is one way to get them to buy from you. This way they feel more valued and want to continue shopping with you.

Make sure to conduct market research and see how your business fares amongst other businesses. If you're website is an e-commerce store make sure you are generating enough sales. If it's strictly there to help boost awareness for your existing store make sure its persuasive and brings customers through the door.

Are you reinvesting a portion of your profits into growing your site? Make sure that you dedicate at least 10% of your profits to marketing and advertising. This will help you grow your company in a short period of time. Just remember: slow and steady wins the race. Don't spend too much until you know what you're doing.

Before starting an online tea business make sure you have narrowed down what types of tea you would like to sell. Once this is established you can go about offering above average customer service, and use the market research in that segment to find out what customers need.

Make certain you are forthcoming and straightforward with your customers. Clearly detail your prices for your tea and your fees from shipping. Include a FAQ page so that customers can find answers to questions.

When sending newsletters out to potential customers make sure to include your website address and social media links. This is so new customers can find your website and start shopping on it. New customers means extra sales.

Your tea descriptions should stand out from the page with vivid language and accurate details. If you sell used tea, be sure and honestly note the condition that the item is in. If your descriptions aren't good enough, you could have some unhappy customers wanting their money back.

Keeping an open channel between you and your customers is extremely important. Whether the customer is old or new it is beneficial to continue to keep them in the loop with the tea available on your website, as well as any changes that occur. Being top of mind should always be a priority.

Educate yourself on the rules and regulations of hosting an online tea store. You need to familiarize yourself with the law of contract and suitability standards so you can be successful and not be penalized for negligible actions.




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