Sunday, February 10, 2013

What Is SEO And How Can It Help You Get Free Traffic

By Saffron Teva


Prior to starting up any SEO campaign it is important not only to do an ideal keyword research to ensure you are concentrating on the best keywords that individuals actually make use of to seek out your goods or services.

However, also ensure you perform an SEO competitive analysis. By doing this, you'll have the ability to learn the status of the keywords you happen to be focusing on if it's overly competitive or not, and starting up with another keyword phrase may very well be a perfect solution that you need to do.

You will find various factors that you should look into to manage to uncover the competitiveness of a particular keyword. Most SEO's worldwide use the number of competing sites that contain the same keyword on their websites as one of the earliest indicators.

To let that happen just type your keyword into Google and place quotation marks around it and Google will show you just about all websites that contain this exact keyword in their site. As soon as you see a low quantity of search results, then it just suggests that there are only a few websites who are competing for that specific keyword.

Nevertheless this estimate only lets you know how many websites might be focusing on the same keywords, yet what it doesn't tell you is how well they've optimised their web site.

What counts most is the levels of competition around the first page of Google. This is the ideal place for producing money and that's exactly where you can find the leading rivals.

It's not really important if you're the top SEO on the planet to accomplish some good outcomes. All you must do is being a little better than the web site that presently ranks number one for your preferred key-phrase.

The next step to your competitive research is to validate the backlink profile of your rivals. Back links still are the leading SEO factor and therefore deserve special awareness.

You can use tools such as Majestic-SEO or SEOMoz's OpenSiteExplorer to do that. By doing so, you'll see what anchor text your rivals make use of and this can also be a great sign on what type of keywords they are focusing on.

Keep in mind that size counts most of the time. Those huge websites that incorporate several indexed pages will definitely trash those tiny people.

You can do a site-search on Google to learn how many indexed pages that your competitor possesses. Google can provide the actual quantity of pages they actually have within their index for that particular domain once you type site:domain.com into the search tab.

To make things even easier here at the Perth SEO Company we make use of a program known as Market Samurai that could do all of the above and much more with the click of a button.

This Market Samurai will also help you find out the value of a certain keyword dependent upon Google Adwords costs per click, the amount of sites that make use of the keyword within the title tag, in the anchor text as well as the quantity of other relevant SEO specifics including the total number of referring websites or the PageRank.




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