In our earlier issue, we discovered the ways on how you can get individuals to like your Facebook business page. In this issue we are going to talk about utilizing campaigns, competitions and giveaways to attract more fans.
Utilizing a social media management site purely for promotions, contests and giveaways is a wonderful way to evaluate whether these said advertising tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.
The advantages of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always required when trying to create online presence. Contests are quite effective in catching the attention of Facebook users.
Now that you know this, let's proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.
First thing you'd want to do is to make certain the updates and contest mechanics are only visible to your Facebook users. The business must not promote it in emails, newsletters, other social networking sites or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Additionally, the mechanics have to be clear and simple. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. In general terms, the vast majority of competitions are not even allowed. You won't be able to post an official contest in your Facebook wall.
However, you may qualify for an exception. In order for a competition to be legitimate, the business must be able to buy $10,000 worth of Facebook ads in a span of three months.
For businesses that are able to use contests, there are many of business applications that help produce these. Wildfire features all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. You can also customize your campaign as much as you want with these tools. You can edit campaign mechanics, deadlines of contests, the number of votes allowed per person and the level of contribution of your network. To make navigation easy, consider placing a contest widget in your Fan Page so the members will be able to link straight to a mini site. There are also other contest builder tools like Vertigo and Strutta.
To make certain that the contest is profitable, you should offer appealing offers. A company named Regus, for instance, offered a fully equipped workplace for the photo entry which showed the messiest office. But you shouldn't stop there. Think of prizes such as tickets to the most sough-after concert in town.
A contest that's maintained successfully will absolutely bring in lots of potential customers to the organization. For some businesses, ventures like these may need a whole lot of effort. However, this can be one of the most effective ways to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can make money on Facebook.
Nathan M. O. Hatcher.
Utilizing a social media management site purely for promotions, contests and giveaways is a wonderful way to evaluate whether these said advertising tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.
The advantages of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always required when trying to create online presence. Contests are quite effective in catching the attention of Facebook users.
Now that you know this, let's proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.
First thing you'd want to do is to make certain the updates and contest mechanics are only visible to your Facebook users. The business must not promote it in emails, newsletters, other social networking sites or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Additionally, the mechanics have to be clear and simple. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. In general terms, the vast majority of competitions are not even allowed. You won't be able to post an official contest in your Facebook wall.
However, you may qualify for an exception. In order for a competition to be legitimate, the business must be able to buy $10,000 worth of Facebook ads in a span of three months.
For businesses that are able to use contests, there are many of business applications that help produce these. Wildfire features all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. You can also customize your campaign as much as you want with these tools. You can edit campaign mechanics, deadlines of contests, the number of votes allowed per person and the level of contribution of your network. To make navigation easy, consider placing a contest widget in your Fan Page so the members will be able to link straight to a mini site. There are also other contest builder tools like Vertigo and Strutta.
To make certain that the contest is profitable, you should offer appealing offers. A company named Regus, for instance, offered a fully equipped workplace for the photo entry which showed the messiest office. But you shouldn't stop there. Think of prizes such as tickets to the most sough-after concert in town.
A contest that's maintained successfully will absolutely bring in lots of potential customers to the organization. For some businesses, ventures like these may need a whole lot of effort. However, this can be one of the most effective ways to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can make money on Facebook.
Nathan M. O. Hatcher.
About the Author:
There are certainly a lot of ways to make use of Facebook for Business. Do you want to learn more, see here for additional Facebook marketing tips and tricks.
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