Sunday, October 7, 2018

Long Island SEO: The Do's And Don'ts Regarding Page Load Improvement

By Arthur Williams


It wasn't too long ago that search engine results have changed to make page loading speed a variable. In other words, if it takes too long for your site to load, you won't be easily found on Google, Bing or any other major search engine. Positive Long Island SEO growth hinges on various factors and it's easy to imagine that the speed at which your site loads is included in the conversation. Here are a few do's and don'ts to follow in this respect.

If you'd like to speed up your website, images should be properly optimized. Reputable names in SEO such as fishbat.com will tell you to choose file sizes that are smaller, JPEG being one of the most common examples. Furthermore, these images should be cropped or resized so that they better fit your site's layout. Otherwise, the entire presentation will seem off. Needless to say, images play a pivotal role in how websites rank.

Next, if it's possible, revamp your website so that it has a simpler presentation. It may seem tempting to add numerous videos and photos, but this can actually hinder your site's performance. This is especially true when it comes to smartphones, as they typically have less power under the hood than the average desktop computer. Furthermore, text will still provide vital information in the absence of other media, so visitors will still gain substantial value.

Cloudflare, BootstrapCDN, and Amazon CloudFront; these are just a few examples of content delivery networks. These collections of servers are designed to provide users with web information, including websites, relative to their geographic locations. Without the right CDN, your site won't load at the optimal speed for someone that could have been a lead. The sooner that you put CDNs to work, the better your website will perform for others around the world.

Your website's slow speed may be the result of a large number of plugins, which is another "don't" to consider. If you're familiar with WordPress, you know that there are multiple addons that provide features that wouldn't have existed otherwise. When many of said addons work together, it's safe to say that it brings down the site's overall performance. Pick and choose the plugins you need, as this will keep your site working at a fast pace.




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