Podcasts are not unlike radio on the Internet, especially when you consider the countless shows that people can tune into. Furthermore, they span many interests, which means that no one will be left out of the fun. Podcasting takes work, though, which online marketing companies across the board can attest. For those that would like to learn about how to run podcasts well, here are a few important do's and don'ts to know.
DO build an idea for your podcast to revolve around. Online marketing companies across the board will agree that the best podcasts have solid ideas that they work around. For example, you may want to focus on technology if you want to discuss computer, video games, and other such topics. Fortunately, technology has such a great audience that attracting listeners will be a nonissue. This is just one of many pointers offered by names such as fishbat.com.
DON'T ignore your audience and what they're looking for. When someone tunes into your podcast, chances are that they will do so to consume specific content. If you're running a tech-heavy show, for example, you're not going to want to get into topics like food or travel too much, since they don't relate to the show itself. They may also turn away listeners that can get their content elsewhere. Knowing your audience will make your show more successful.
DO spend as much as you deem necessary. Let's say that you're running a podcast for hobby reasons; you may not need much more than a microphone, a free recording service, and a platform to host your episodes. Let's say that you want to make this a career, though; you're going to have to spend much more. It costs money to keep track of statistics and analytics, so be mindful of the costs that you'll be likely to cover.
DON'T let your podcast go a long time without new content. This is one of the most important rules for any podcaster to follow. If you let your show go weeks without new episodes, the negatives will become apparent in no time. Your listenership will take a hit, which may be the most noticeable. However, this can have an adverse effect on your presence from an SEO perspective. Content is king, as they say, and this couldn't be truer when it comes to podcasting.
DO build an idea for your podcast to revolve around. Online marketing companies across the board will agree that the best podcasts have solid ideas that they work around. For example, you may want to focus on technology if you want to discuss computer, video games, and other such topics. Fortunately, technology has such a great audience that attracting listeners will be a nonissue. This is just one of many pointers offered by names such as fishbat.com.
DON'T ignore your audience and what they're looking for. When someone tunes into your podcast, chances are that they will do so to consume specific content. If you're running a tech-heavy show, for example, you're not going to want to get into topics like food or travel too much, since they don't relate to the show itself. They may also turn away listeners that can get their content elsewhere. Knowing your audience will make your show more successful.
DO spend as much as you deem necessary. Let's say that you're running a podcast for hobby reasons; you may not need much more than a microphone, a free recording service, and a platform to host your episodes. Let's say that you want to make this a career, though; you're going to have to spend much more. It costs money to keep track of statistics and analytics, so be mindful of the costs that you'll be likely to cover.
DON'T let your podcast go a long time without new content. This is one of the most important rules for any podcaster to follow. If you let your show go weeks without new episodes, the negatives will become apparent in no time. Your listenership will take a hit, which may be the most noticeable. However, this can have an adverse effect on your presence from an SEO perspective. Content is king, as they say, and this couldn't be truer when it comes to podcasting.
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Please contact fishbat if you're interested in implementing an online marketing company.. Free reprint available from: Podcasting & The Do's And Don'ts Online Marketing Companies Can Provide.
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