Sunday, February 23, 2014

Tips To Use Facebook For Social Media Marketing

By Estrella Plahs


Are you ready to start beating the competition at their own game? Are they already using Facebook to market their products? Do you want to better their campaigns time and time again? Understand that being successful with Facebook marketing requires knowledge on the matter and a lot of commitment. Fortunately, the below article contains excellent advice on how to succeed.

Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You'll need someone to post at least once per day, and then you'll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?

If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.

Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It's similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.

Although Facebook marketing is an extremely powerful tool, you shouldn't automatically assume that it's the best social media option for you. Some segments of the population actually prefer other sites. Learn about your audience first and then determine if they are avid Facebook users. Create a group related to your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can give your customers valuable information and let the whole group in on deals and promotions. This is a really good way to engage your customers.

Cross-promote your Facebook page among the other social media sites in which you are active. Social media is much more than just Facebook, so make sure those on other networks are aware of your presence on the other social media networks. They may not realize that there's a big conversation going on where they can get more involved!

Don't turn off the guest commenting function on Facebook. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.

Now you can see that there are no excuses for you to not do well with Facebook marketing if you just try your best. Now you'll be the master of success. This advice can help you reach out to everyone across the world.




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