Obviously, the main goal of any employee development campaign is to drive the transfer of of useful knowledge into the workplace. Studies have shown that this can be achieved much more easily by making engagement part of the CVB sales training strategy. It's therefore worth taking a look at the tips for designing an interactive program:
Use Real-world Scenarios: There's no better way to make people feel compelled to develop an emotional connection to a subject matter than to link it to their everyday lives. So it's up to you think of something that's relevant to both the syllabus and your audience's actual work circumstances. This could be a hypothetical situation or case study -- either way, the goal should be to help learners see the real value in the training process.
Break it Down: Learning tends to be more effective when it involves the use of succinct modules. Besides, not all your employees will be able to find time to attend lessons while they're still attending to their respective roles. Both of these boxes can be checked by placing the key objectives in small pieces of training. Why not make these accessible via smartphones while you're at it?
Inject Some Humor: This will not only help you connect better with employees, but also encourage their participation as well. And there's no limit to the kind of humorous additions you could use. From witty comments to lighthearted banter, anything that could tickle their funny bones will work here. Just make sure to keep them positive and culturally-appropriate.
Leverage Social Media: It wouldn't make sense to talk about engagement without mentioning social media. It's the perfect platform with which to engage your audience in between formal learning sessions. The only effort required on your part is to set up a forum for this purpose, plus a little more to cultivate a learning community.
Up The Fun Factor: This isn't always obvious, but the same elements used in gaming contexts to retain the audience's attention are perfectly applicable in learning environments. Such include tokens and badges, just to name a couple of good examples. Both can be used to make complex subjects palatable for learners, all while taking the boring out of training. The result is a pleasurable learning experience that everyone can look forward to.
Use Videos: There's no doubt that humans are visual creatures. In fact, studies have suggested that the average person processes visuals about 60,000 times faster than text. In other words, you can make your sales training courses much more effective by incorporating a few videos into the same. Not to mention that it will save you the cost of reproducing materials in print when there's need to update the content.
Overall, a training program is much similar to a product offering -- its success depends on your ability to convince the audience to want to consume it. Achieving this will involve taking the boring out of learning to create an experience that your employees can look forward to. While you're at it, be sure to use each technique where it's likely to make the biggest difference.
Use Real-world Scenarios: There's no better way to make people feel compelled to develop an emotional connection to a subject matter than to link it to their everyday lives. So it's up to you think of something that's relevant to both the syllabus and your audience's actual work circumstances. This could be a hypothetical situation or case study -- either way, the goal should be to help learners see the real value in the training process.
Break it Down: Learning tends to be more effective when it involves the use of succinct modules. Besides, not all your employees will be able to find time to attend lessons while they're still attending to their respective roles. Both of these boxes can be checked by placing the key objectives in small pieces of training. Why not make these accessible via smartphones while you're at it?
Inject Some Humor: This will not only help you connect better with employees, but also encourage their participation as well. And there's no limit to the kind of humorous additions you could use. From witty comments to lighthearted banter, anything that could tickle their funny bones will work here. Just make sure to keep them positive and culturally-appropriate.
Leverage Social Media: It wouldn't make sense to talk about engagement without mentioning social media. It's the perfect platform with which to engage your audience in between formal learning sessions. The only effort required on your part is to set up a forum for this purpose, plus a little more to cultivate a learning community.
Up The Fun Factor: This isn't always obvious, but the same elements used in gaming contexts to retain the audience's attention are perfectly applicable in learning environments. Such include tokens and badges, just to name a couple of good examples. Both can be used to make complex subjects palatable for learners, all while taking the boring out of training. The result is a pleasurable learning experience that everyone can look forward to.
Use Videos: There's no doubt that humans are visual creatures. In fact, studies have suggested that the average person processes visuals about 60,000 times faster than text. In other words, you can make your sales training courses much more effective by incorporating a few videos into the same. Not to mention that it will save you the cost of reproducing materials in print when there's need to update the content.
Overall, a training program is much similar to a product offering -- its success depends on your ability to convince the audience to want to consume it. Achieving this will involve taking the boring out of learning to create an experience that your employees can look forward to. While you're at it, be sure to use each technique where it's likely to make the biggest difference.
About the Author:
You can find a detailed overview of the advantages you get when you complete CVB sales training at http://www.destinationdr.org right now.
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