If you're not familiar with pay-per-click by name, you may know certain elements. Ads that are placed on websites are common, but you may not know that companies will only pay for the ads in question when they're clicked. Long Island SEO companies understand the importance of PPC, but how can it be done well, you may wonder? The following do's & don'ts are more than worth noting for your marketing endeavors.
DO construct your landing page with care. In order to get the most out of PPC, the effort that goes into your landing page must be recognized. Any Long Island SEO specialist will attest to the fact that a landing page has many goals, chief among them the ability to capture a user's attention. The less effective this is, the less effective PPC will be by proxy. This is just one of many pieces that make up the larger PPC puzzle of sorts.
DON'T be careless when it comes to keywords. One of the cardinal rules of SEO is to use keywords that have value. Not only should these terms yield multiple searches on a regular basis, but they must be relevant to company goals as well. Otherwise, PPC will not have the effectiveness that company owners are looking for. If you're planning on using PPC - and the likes of fishbat.com will agree - keywords play a major role.
DO recognize the importance of calls to action. In general terms, a call to action is designed to influence a target customer or demographic. For example, if you expose them to a product you have for sale, you might encourage them to learn more with a "click here" prompt. This is an example of a CTA coming into effect, and to say that it matters for PPC purposes would be an understatement. Anyone that works in marketing should bring these concepts together.
DON'T let your mistakes go unrecognized. Before you get involved in PPC, understand that there is a possibility that you'll make mistakes. You may not know how much money to spend on a particular campaign, for example, but you'll be happy to know that others have encountered this pitfall before you. It's a simple matter of recognizing said mistakes and learning from them. By doing so, you'll see greater value in PPC.
DO construct your landing page with care. In order to get the most out of PPC, the effort that goes into your landing page must be recognized. Any Long Island SEO specialist will attest to the fact that a landing page has many goals, chief among them the ability to capture a user's attention. The less effective this is, the less effective PPC will be by proxy. This is just one of many pieces that make up the larger PPC puzzle of sorts.
DON'T be careless when it comes to keywords. One of the cardinal rules of SEO is to use keywords that have value. Not only should these terms yield multiple searches on a regular basis, but they must be relevant to company goals as well. Otherwise, PPC will not have the effectiveness that company owners are looking for. If you're planning on using PPC - and the likes of fishbat.com will agree - keywords play a major role.
DO recognize the importance of calls to action. In general terms, a call to action is designed to influence a target customer or demographic. For example, if you expose them to a product you have for sale, you might encourage them to learn more with a "click here" prompt. This is an example of a CTA coming into effect, and to say that it matters for PPC purposes would be an understatement. Anyone that works in marketing should bring these concepts together.
DON'T let your mistakes go unrecognized. Before you get involved in PPC, understand that there is a possibility that you'll make mistakes. You may not know how much money to spend on a particular campaign, for example, but you'll be happy to know that others have encountered this pitfall before you. It's a simple matter of recognizing said mistakes and learning from them. By doing so, you'll see greater value in PPC.
About the Author:
Would you care for further information regarding PPC and SEO? Please head over to fishbat now!. Also published at PPC & The Don's And Don'ts For Long Island SEO Success.
0 comments:
Post a Comment