Wednesday, May 7, 2014

The Vital Nature Of Tumblr For An Online Marketing Firm

By Robbie Sutter


When you think of the platforms that are utilized the most for advertising purposes, your mind might go to Facebook and Twitter, right? After all, they have proven themselves to be effective for a number of businesses and it does not look like these sites will fade away anytime soon. You might not look at Tumblr in the same regard but is it possible that this particular website can come into effect in the long run, too? Any online marketing firm should make note of this platform.

Of course, one can make the argument that Tumblr is not made so much for business purposes as it is for more leisurely endeavors. I will agree that Tumblr's user base, to an extent, is focused on simply enjoy themselves but what about those companies that actually have accounts on the site? If you'd like to know, big brands like Old Spice and Coca Cola have presences on Tumblr. This is just one of the many reasons to believe in the value of this particular networking site.

Tumblr is all about blogging, which is partially why any online marketing firm should make note of this particular site. However, the way in which blogging is conducted on Tumblr is different, since users have to account for not only the textual aspect but the visual side of the website as well. Given the fact that memes and .gif files are very much the norm, this should go without saying. What this means, though, is that businesses have to approach Tumblr in a much different way than other websites typically used for advertising.

One of the reasons why Tumblr is useful for marketing purposes is that, according to firms like fishbat, this website is far more rampant when it comes to sharing. The user base is typically a lot more active, which means that quality blog posts containing links have the opportunity of being shared out far more often than on other platforms. With the addition of hashtags, any online marketing firm can ensure that your content can be found in some way or another. These are just a few reasons why this site shouldn't be overlooked.

In order to elevate your marketing endeavors in the long run, Tumblr is a platform that can prove to be surprisingly effective. Yes, it may be used for leisurely purposes most of time but this does not take away from the fact that businesses can harness its various services as well. Its blogging capabilities are broad, to say the least, so writers should make note of this particular site. With a learned mindset put into place, you will be able to attain the benefits that Tumblr has to offer.




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