Wednesday, February 19, 2014

Getting The Most From Social Media Marketing

By Lisandra Bosler


It is important that you reach out to your audience on the Internet. This can be achieve with a variety of different marketing campaigns online like article marketing or blogging. One of the newest and favorite methods of starting companies is social media marketing. With common sense and the following advice, social media marketing can help your company grow and thrive.

Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.

To ensure your website is going to work with SMM, add some comments, ratings, and some different ways to search. Doing this will help to create a sense of belonging for your readers, increasing their sense of loyalty.

To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.

When you tweet, include a tag. Hashtags, such as #articlebulder or #jonathanleger, are topic markers for Twitter postings. People subscribed to a certain tag will see your post if you include the hashtag. Wisely choose the tags you use and keep an eye out for groups that you think your target audience will like.

When running a social media marketing campaign, brag about how many followers you have from time to time. If someone sees that 1500 people are following you, they may join up too just so they do not get left out of what their friends already know about. The desire to stay in the know and be trendy can be your friend.

Syndication of content is built into Facebook through feeds, making it easy for followers to share your posts. For example, if someone leaves a comment on your site saying he really likes Acme brand red widgets, the commenter's friends will all see that information. Encourage the readers of you page to talk between each other and with you on the posts you make to gain more exposure.

Create useful content by interviewing an expert in something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.

As technology continues to advance, marketing techniques must adapt. Twitter and Facebook let people share almost instantly. Because of this, social networks can be amazingly strong tools in your marketing arsenal. Incorporate ideas from this article into your business plan!




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