Friday, November 23, 2012

Selecting The Best Domain For SEO

By Azariah Daniels


For so long, search engine optimization is connected to the articles that contain certain keywords that boost page rankings through online searches. These words or phrases are methodically fused into the article to make it sound normal. However, there are those who have abandoned this practice in favor of buying a domain for SEO and let it trend without filling in authentic content.

This process is called domaining and it starts by the registration or purchase of a domain. The domain name is carefully selected to divert traffic once an online user enters the keyword with a ". com" at the end. While there are no articles to be found in the site, the links in the parked page provides an earning potential for the owner.

Several SEO experts are jumping into this strategy because search engines can be deemed irrelevant because online users can immediately find the keyword-activated URL without going through search engines. Therefore, everything starts and ends with a keyword of high interest that people will keep on searching for. If the domaining turns into a success, the website might even be bought for a large fee.

Since online searches give importance to domains that contain certain keywords, purchasing the right address can make or break the domaining process. The link must be marketable and easy to remember while its linking potential is one that can become viral quickly. For this to happen, common mistakes such as placing hyphens in between words should be avoided.

It may be a simple punctuation mark. However, hyphens can diminish the credibility of the website because a dash is not normally used for search engine optimization. Likewise, the URL is easier to forget with separating marks in between words because Internet users are accustomed to multiple keywords that are bunched as one word for a web link.

Since making a new brand is an effective online marketing approach, the best way to proceed is to mix a common keyword with a brand quantifier. The generic word should be placed first to make it easier to remember. Likewise, the generic word maintains the SEO principles that are combined to the new domain. This combination is the winning formula to drive a website up the page rankings.

Increasingly a . Com extension works better than . Org or . Net. Search engines often place . Com websites first but the competition to rank higher is tougher. Thus, other people purchase . Org or . Net URLs and do the dirty work using it.

Before buying the URL, make sure that it is devoid of any penalties. The project is doomed when its robots.txt file is blocking search engine algorithms and when Google does not show the website in the indexes. Be patient though for it might take a few weeks to a month before the domain for SEO appears on their search results.




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